My Story
Helsinki --> Atlanta --> SF --> Boston
Iām a product designer turned founder & operator, working at the intersection of healthcare, product, and AI. I co-founded and exited a health tech company (Rupa Health), spent years inside clinics and care workflows, and now advise and invest in teams rebuilding the messy, high-friction parts of the health system.
My background spans functional medicine, GLP-1 care models, revenue-cycle operations, food-as-medicine, and emerging AI infrastructure.
I love helping early-stage founders clarify their product, tell a better story, and land their first real customers.
Work With Me
Advising
I advise companies in health tech, functional medicine & food.
Fractional Product Leadership
1-1 Coaching
I work with 2ā4 companies a year on product strategy, GTM & positioning.
I work with select founders & execs for 1-1 leadership coaching.
Select teams I've worked with:
